In one sense the marketing experts of Dove charm and skin care items struck the nail on the head. They deliberately tailor their ads to “every day” females (and males).
Where other brands like L’Oréal or Neutrogena for example, use outrageously beautiful stars to show off the supposed advantages of their items, Dove utilizes “regular people” who depict a variety of daily issues real individuals handle such as low self-esteem and/or weight.
They also parade a variety of females of various cultures, ethnicities, sizes, and ages throughout their seemingly “organic” marketing platforms. Dove further declares their charm items are essentially “pure” and consist of no additional ingredients like a lot of their competitor’s items.
If we are to believe their claims, this “whole package” is what “Genuine Appeal” appears like, which just takes place to be their newest slogan.
Dove’s Appeal Message
” Our company believe charm must provide self-confidence and not anxiety. That’s why we are here to assist females all over establish a positive relationship with the way they look, helping them raise their self-esteem and realize their full capacity.”
Dove further pushes our insecurity buttons by specifying: “Just 4 percent of ladies all over the world consider themselves stunning, and anxiety about look begins at an early age.”
While their stats might be genuine, specifically considering that Dove in fact sponsored the Real Girls, Genuine Pressure: A National Report on the State of Self-confidence, it definitely does not injure the company’s bottom line is that these numbers likewise parlay into an incredibly large marketing swimming pool for their allegedly “empowering” charm items.
Do girls and women have self-esteem issues? Definitely! Is the general message Dove sends out a good one? Yes. Every woman (and male) deserves to feel lovely, and let’s face it if we all realized our “true potential,” life, in general, would be better for everybody.
But Dove is not being totally truthful. How can they be? If they were, nobody would purchase their products! Like most commercial charm items, no matter how “pure” or even “natural” they declare to be, Dove beauty items are still a cocktail of harmful chemicals that researchers know cause whatever from simple allergies and obesity to more serious problems such as infertility as well as cancer.
This Soap Causes Breast Cancer!
So, Where Is The Disconnect?
The genuine detach between Dove’s messaging and their real appeal and skin care products remain in their active ingredients. Simply put, the typically highly poisonous and absolutely hazardous chemicals found in Dove items (made by Unilever) stand contrary to the message Dove pedals to customers.
These chemicals can cause a selection of major illness that can ultimately leave a lady (or man because Dove likewise has a booming guys’ line) helpless as well as worse off than before she/he utilized them.
While ultimately the choice to use such chemicals in the manufacturing procedure is an individual one, definitely, whether or not a business publically reveals or explains the possible threats connected with their use is also an option. The FDA, by its own admission, does not have any jurisdiction over these items and “their ingredients are exempt to FDA premarket approval.”
The company further admits that “cosmetic business might use nearly any ingredient they choose,” and the company lacks the authority to remember items, even if deemed unsafe. And exactly what’s even worse, many of these chemicals have actually never ever been security checked inning accordance with the Cosmetic Component Evaluation (CIR), so consumers are basically unwitting guinea pigs.
This, in fact, makes Dove one of the worst offenders, just due to the fact that it so freely uses ladies’ insecurities, which the company confesses have actually reached epidemic percentages. Dove lures women in, like lambs to the slaughter, with pledges of “finally fitting in,” lastly having the ability to “be their true selves,” to be acknowledged for their “genuine beauty.” On the other hand, these exact same women have no concept Dove’s items are connected to an array of unfavorable health problems, and at a minimum, doubtful, if not totally unsafe.
For Dove products in general, the Environmental Working Group (EWG), a non-profit group devoted to bringing openness to consumer appeal and individual care items, rates them between a 3 and 8 on a sliding threat scale of 0-10– 10 being the most dangerous health risk to human beings, animals and/or the environment, depending on the product.
The EWG declares much of the chemicals noted in Dove items likewise typically contain other contaminants that are much worse than the primary chemicals noted. They further list a high issue for skin, eye, or lung inflammation, along with other miscellaneous issues that put the customer in high danger for a variety of health problems.
The EWG study, called Skin Deep, also declares there is an issue for “cancers from numerous additive direct exposure sources, organ system toxicity (non-reproductive), occupational threats, perseverance, and bioaccumulation.”
While not as high on their degree of an issue, the EWG does likewise list “boosted skin absorption, biochemical or cellular level changes, data gaps in their reporting and, ecotoxicology, endocrine interruption and neurotoxicity from particular chemicals in these items.” Not exactly something that instills confidence in anyone, not to mention Dove’s target audience, those women who already feel insecure about themselves and how they look.
Dove Products Deconstructed
White Beauty Bar
This is the structured product that introduced the Dove line in the 1950s. According to Dove’s site, “This mild cleansing formula includes 1/4 hydrating cream to offer you softer, smoother, more radiant looking skin vs. regular soap.”
It further mentions this soap is:
- # 1 Dermatologist Recommended
- Timeless moisturizing formula
- Dove does not dry skin like ordinary soap can
- With 1/4 hydrating cream and mild cleansers, Dove White Beauty Bar assists keep skin’s moisture
- Leaves skin softer, smoother and more radiant looking vs. regular soap
- Suitable for everyday use on face, body, and hands.
However, a glimpse at the active ingredients informs you that it consists of:
- Sodium Lauroyl Isethionate
- Stearic Acid
- Salt Tallowate Or Salt Palmitate
- Lauric Acid
- Salt Isethionate
- Sodium Stearate
- Cocamidopropyl Betaine
- Salt Cocoate Or Sodium Palm Kernelate
- Sodium Chloride
- Tetrasodium Edta
- Tetrasodium Etidronate
- Titanium Dioxide (Ci 77891).
For beginners, even at a quick look, it’s clear this item does, in fact, include chemical ingredients, contrary to its “pure” messaging.
Here are simply some examples of what these chemicals and others discovered in Dove products actually do to your body.
Cocamidopropyl betaine is a synthetic surfactant (sudsing agent) connected with irritation and allergic contact dermatitis, reactions that can be due to the active ingredient itself or to pollutants in it, such as 3-dimethylaminopropylamine. Inning accordance with the EWG, Cocamidopropyl betaine is often infected with nitrosamines, another chemical acknowledged by a minimum of five agencies as being a “possible carcinogen” and/or linked to strong evidence of causing cancer).
Instead of in fact listing the chemicals that make up a specific “scent” in a product, cosmetic and personal care manufacturers simply list the word “fragrance” or “fragrance.” Because the law does not currently need a breakdown of exactly what makes up a scent, an item can contain any variety of concealed scent chemicals and ingredients.
One such chemical is diethyl phthalate, which according to the Firm for Toxic Compounds and Illness Computer registry (ATSDR), is a colorless artificial liquid frequently utilized to make plastics more flexible. Things like toothbrushes, car parts, kids’ toys, tools and food packaging typically utilize this chemical.
The ATSDR specifies “Diethyl phthalate can be released fairly quickly from these items, as it is not part of the chain of chemicals (polymers) that makes up the plastic. Diethyl phthalate is also utilized in cosmetics, insecticides, and aspirin.”.
In general, inning accordance with research, “fragrances” cause everything from allergies, dermatitis and respiratory problems, to cancer and they can even disrupt your reproductive system. According to EWG, these chemical mixes rate an “8” on the health hazard scale.
The EWG tested and lists 184 Dove products with potentially damaging scents, including Dove White Charm Bar, Dove Creme Mousse Nourishing Body Wash, Dove Hair Treatment Nourishing Oil Care Anti-Frizz Serum, all their antiperspirants, Dove go fresh Appeal Bar, Revive, and a slew of guys’ personal care products.
Methylisothiazolinone is a widely-used preservative. Inning in accordance with many studies. it can cause an array of allergies. Other research studies recommend this chemical, which is restricted by the European Union (EU), Canada, Japan, and Germany, might be neurotoxic. The EWG rates it in general as a “7” on their health danger scale.
Inning in accordance with the Environmental Protection Agency (EPA), Methylisothiazolinone is a pesticide utilized “… to control slime-forming germs, fungi, and algae.” The EPA’s security sheet states: “In research studies utilizing laboratory animals, methylisothiazolinone has been shown to be of moderate acute toxicity by the oral and inhalation routes.
It is extremely acutely poisonous when applied dermally or to the eye and is considered to be corrosive.”.
Eighty Dove items, varying from hair shampoos and conditioners to body washes and exfoliates, contain this chemical, including Dove Hair Therapy Nourishing Oil Care Shampoo, Dove Nutritive Solutions Cool Wetness Hair shampoo, Cucumber & Green Tea, and Dove Creme Mousse Nourishing Body Wash.
This chemical rates “9” on the EWG health hazard scale (18). Retinyl palmitate contains palmitic acid and retinol (Vitamin A). Normally, retinol, a pure form of vitamin A, is extremely useful for your skin. It helps to stimulate collagen production, boost cellular restoration, and decrease pore size, thus producing softer, smoother skin.
Vitamin A is likewise popular for its remarkable results on eyesight and a number of other health concerns, however, inning accordance with the FDA, “retinyl palmitate [a chemical variation of retinol] when applied to the skin in the existence of sunshine, might speed the advancement of skin growths and malignant sores.”.
The EPA likewise notes retinyl palmitate as a “known human reproductive toxicant,” while the EWG further includes this chemical causes “biochemical or cellular level changes.”.
Bottom line, Germany, and Canada currently ban or limit making use of retinyl palmitate because of its proven toxicity. In the US, nevertheless, Dove’s Fresh Radiance Anti-Aging Moisturizer still contains this nasty toxin.
Aluminum Zirconium Tetrachlorohydrex Gly
In 1886, researchers discovered that substances of aluminum are in fact neurotoxic, capable of causing mental retardation. Regardless of this, we continue to utilize it today as an antiperspirant in many antiperspirants. Growing proof shows long-lasting use can cause a variety of neurological illness, consisting of dementia, autism, and Parkinson’s illness.
A 2014 research study released in the Journal of Medical Case Reports further connects aluminum usage to Alzheimer’s illness. A questionable documentary, The Age of Aluminum, details the “dark side” of aluminum, calling it a “hazardous metal” connected to illness like breast cancer, Alzheimer’s, allergic reactions and autism.
Currently, according to the EWG, 44 Dove products contain this chemical, including Dove Scientific Defense Antiperspirant Deodorant, Skin Renew, Dove Antiperspirant Deodorant, Original Clean and Dove go fresh Antiperspirant Deodorant, Cool Fundamentals.
DMDM Hydantoin (Formaldehyde Releaser)
Inning accordance with EWG research studies, “DMDM hydantoin is an antimicrobial ‘formaldehyde releaser’ preservative. People exposed to such formaldehyde-releasing components might establish a formaldehyde allergy or an allergy to the component itself and its decomposition products. In the United States, around 20 percent of cosmetics and individual care products include a formaldehyde-releaser and the frequency of contact allergy to these ingredients is much higher amongst Americans compared with research studies in Europe.”.
This chemical is so disruptive, in fact, it was even called the “2015 Irritant of the Year” by the American Contact Dermatitis Society.
The majority of makers essentially stopped utilizing formaldehyde as a “direct” component in their products because of its highly toxic nature and restricted usage in the majority of countries. Instead, they mask it by utilizing “formaldehyde releasers” like DMDM hydantoin and imidazolidine urea, which slowly launch formaldehyde as they break down in the product. These chemicals work similar to formaldehyde and are just as toxic.
Manufacturers utilize them as antimicrobial/antifungal preservatives, however, due to the fact that they are not a “direct active ingredient,” they do not have to list them. DMDM hydantoin is a potent immune toxicant currently restricted in some types of Japanese cosmetics.
Inning accordance with the United States National Toxicology Program and the International Company for Research on Cancer, these chemicals are powerful carcinogens and connected to leukemia when inhaled, ingested or absorbed through your skin.
EWG studies show 94 Dove items consist of formaldehyde releasers including Dove Creme Mousse Nourishing Body Wash, Dove Go Fresh Treatment Cool Moisture Shampoo, Cucumber & Green Tea, Dove DESIGN+ care Frizz-Free Shine Cream-Serum, and Dove Fresh Radiance Anti-Aging Moisturizer, Normal/Dry Skin, SPF 15 (2015 formula).
Endocrine Disrupting Chemicals
Dove items also consist of endocrine disrupting chemicals. Essentially, any humans and wildlife (usually exposed pre-owned) to these synthetic chemicals can eyepiece hormone-like results that hinder your endocrine system in two ways.
They mimic natural hormonal agents like estrogen and they block the activity of your natural hormonal agents.
The Endocrine Society issued a study that information the many hazardous results these chemicals can have on your body, consisting of on both “male and female recreation, breast development [in both males and women], prostate cancer, neuroendocrinology, thyroid, metabolic process and obesity, and cardiovascular endocrinology.”.
A research study released in the International Journal of Andrology made headlines when it exposed that direct exposure to these endocrine disruptors is “feminizing young boys.”.
This is simply a tasting of the hazardous chemicals in Dove items. The EWG shows that 39 products likewise contain PPG-14 butyl ether, a known carcinogen, and endocrine disruptor. And regardless of the numerous research studies revealing the dangers of BHT, 71 Dove products still contain this chemical known to trigger cell death and cancer simply to call a fraction of its destructiveness.
The list of chemicals in Dove products is frustrating. Currently, the EWG lists a massive 215 various chemicals in their items that range from extremely harmful to tolerable and innocuous.
Dove (Unilever) is currently the world’s biggest appeal products manufacturer with sales close to $4 million in 2014 alone, a great share of the $19 billion a year the moms and dad company brings in around the world. This number is anticipated to jump to $87 billion by 2020.
Restraining with the Dove marketing mantra, Unilever states, “On any provided day, 2 billion people utilize Unilever products to look good, feel great and get more from life– providing us a unique opportunity to develop a brighter future.”.
Today, Dove markets their “genuine appeal” brands in over 80 nations, telling countless young girls and women (and guys) to feel more positive about their looks. Perhaps, this leviathan in the appeal industry is like a wolf in sheep’s clothing, doing more long-term damage than any really excellent to the average customer through its array of poisonous products.
Source: Happy Life Report